by Paul DiModica In 1965, as a young 8 year old, my mother and I traveled to the local Bradlees department store in Massachusetts to buy some new school clothes for me. On the radio, the Beatles has crossed the pond and their music was sweeping across the United States. During their big show at [...]
by Paul DiModica Often, sales teams and the executive management staff struggle with their approach to what they call complex selling. The term “complex” is defined by Merriam-Webster Dictionary as: ”composed of two or more parts and is hard to separate, analyze, or solve.” So what is a complex selling environment? A complex sale happens when [...]
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Tags: Management, Revenue, Revenue Growth, Sales, Sales lead, Sales process, sales value proposition, Strategic management, unique selling proposition, unique value, value forward selling, value selling 
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Do You Have Value to Sell in a Recovering Economy? Take the “Value Forward” Test By Paul DiModica “Value” is defined by the Merriam-Webster Dictionary as “relative worth, utility, or importance”. Value during a recession often becomes clouded and harder to identify. Yet many sales and marketing teams during this economic position still utilize standard [...]
